Wedged between Europe and Asia, buttressed by Africa, Dubai's encouraging tax regimes, state-of-the-art telecommunications and pro-business environment have produced a country that is building energetically on the advantages which location, centuries-old trading savvy and oil wealth have given it. Sunshine, shopping, seaside, sports and safety - five of the key ingredients that have earned Dubai a growing reputation as one of the world's most attractive and rapidly developing leisure destinations.

Come visit, live or do business in this once sleepy desert town that has exploded on to the international scene and acclaimed as a rising star as a destination. Discover our heritage and culture, see its globally unique landmarks, indulge in 7 star luxury or challenge yourself to an adventure in its mystical deserts. Find out more: