The annual festival of the Dubai Summer Surprises is all set to get underway. Dubai Summer Surprises (DSS), the region’s most awaited summer entertainment and shopping fiesta, is back again for its fourteenth edition in 2011. The event will be held from June 22 to July 31.

Since the first DSS in 1998, families and visitors has been given something exciting to look forward to year after year. Dubai’s sun drenched beaches and golden sand dunes mingle with an infrastructure par excellence to give travellers a once-in-a-lifetime holiday experience of shopping, entertainment, winning, and lifestyle, in addition to Modhesh World – the region’s biggest indoor edutainment venue named after the popular cartoon character Modhesh.

What is Dubai Summer Surprises 2011 all about?

Exploring Dubai is so much fun during the summer. The region’s best shopping deals, world-class family entertainment, giveaways worth millions of dirhams, and a choice of the Middle East’s finest spas await visitors to Dubai during DSS. Around 50 luxury malls put out the best shopping promotions for shoppers while hosting entertainment shows throughout the summer. These include highly-acclaimed international shows, concerts, and exhibitions.

What’s more, every shopper is rewarded for shopping with an opportunity to win prizes and giveaways throughout DSS. To top it all, visitors can choose from numerous spas to avail discounted rates for various health and wellness treatments.